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Designing websites that Gain attention

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Designing websites that Gain attention
Apr 06 2016

A successful website captures visitor attention. Everyone, whether they have just arrived from search engine results, followed a link from another site, or proceeded from a previous page on your site, needs to see evidence that they are going to find what they are looking for. The site’s proposition should directly match with immediate needs of the prospect and speak directly to the viewer. In the process it should effectively consider the emotional and awareness levels of the visitor. A proposition is the bridge between what they want and what you do. A good proposition is specific, visitor oriented, has a clear benefit and provides immediate gain for the viewer. Accordingly in a website every stage of visitor’s journey should start with an appealing proposition that seems to speak to them and offer something they want.

 

What should the first proposition of your website do?

The sole purpose of your web site is to deliver complete propositions to your target visitors. The form of any proposition is, “This is how what we do addresses your need.” It should be present from the first glance, and should get stronger as the visitor continues to engage. The first step should clearly and quickly help the visitor realize that they are in the right place.

A good web design company will design your site with a concentric model, which gives you the advantage of knowing the awareness steps of each individual page. So that from whichever point your visitor enters the site, your site will carry them forward to the next steps, right to goal conversion.

If people are simply failing to interact with a page, failure to get attention is the first thing to look at. Look for high exit rates combined with low time spent on pages as a sign that a page is falling at the first hurdle. If a page does not engage visitors, it cannot convert them to the next step.

 

Here are some techniques to Design websites that gain attention

If you draw a person’s attention to something, you should ensure that it is the first thing people notice. Here are some basic principles of graphic design that will help your website gain attention:

  1. Communicate the purpose of the a page
  2. Visual factors of the main features
  3. Navigation
  4. Imagery
  5. Look and feel

 

Communicate the purpose of a page

The first job of any page should be to say “Yes—you are probably in the right place.” If visitors can find the signs to answer the golden question (“Am I in the right place?”) in the first few seconds, they are likely to decide that moving forward offers better odds than moving backward, which means you have their attention. A good measure will be to answer this question - How easy it is to understand a page’s purpose? If the answer is very easy, then visitors should say “I get it, and I know what to do next,” without really needing to think.

An effective way to easily communicate the purpose of a page is to strip away things that are not required. Identify the features that can help answer “Am I in the right place?” and try removing anything that does not. Also remove any conflicting or misleading messages that can cause mental frictions.

 

Visual factors of the main features

Eight factors that have a visual affect and can pull the eye and call attention to the main highlighted features of the page are:

  1. Size
  2. Contrast
  3. Boldness
  4. Color
  5. Position
  6. Space
  7. 3-D Effects
  8. Movement

 

Navigation

A site’s navigation structure works like signage in a store, giving visitors a good idea both of where they are and what is available. These factors help gain visitor attention by giving them clues as to what kind of site they’re on. So ensure your top navigation is clear, descriptive, and useful. Even if visitors do not see the next step forward on the page, hopefully your clear navigation will offer them somewhere else to look without leaving the site.

 

Imagery

Although graphics do not generally impact conversion as much as text content, the first images you notice when arriving on a new page is important for creating attention. Ensure that the first images people notice directly communicate the subject matter of the page and should be visually attractive.

 

Look and feel

If the page doesn’t look right, or if you make a visitor think, “Er, am I in the right place here?” you are off to a bad start. Although these look and feel factors may not grab attention as such, their job is to match the visitor’s expectations, so the site qualifies for further investigation.


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Web Design That Generates Leads

Unless they’re coming in from one of your amazing blog posts (you do have a blog, right?), your home page will be the first impression your future client or customer gets of you. It may be the only time they ever look at your business. You don’t want them to run screaming off into the distance. You want them to, you know, stick around and eventually maybe even buy your stuff or hire you. Here are some tips from a leading web design agency in Los Angeles, for designing a home page that generates leads. 

Make It Professional

The first step to designing a home page that generates leads is to make sure it looks professional. I’m sure you already know that you don’t want a website that looks like it’s designed by a kindergartener (although these days…)

This isn’t the 90s. Slapping fifty different colors down on a black background with three JavaScript popups is a thing of the past. But you also can’t just stick your text into the basic WordPress theme and call it a day.

You want a site that looks reputable. And that might cost some money. You should at least spend a bit for the pro version of a theme.

Before you spend some bucks, though, do some research. Who are your competitors? Better yet, which of your competitors seem to be doing good business. What does their website look like? What do other professional sites in your field look like?

Take some notes. Make some sketches. Yes, I know. It’s like school, but it’ll pay off in the end. You don’t want other people getting your business, just because your website looks sketchy.

Now look at your notes. Can you make your website with a WordPress theme? Great! Go ahead!

Need a fancier website. Find WordPress intimidating? Hire a web development firm. You’ll thank yourself later.

If you’re making the web page yourself, here are a few tips.

•        Leave some white space

•        Keep clutter down

•        Use one or two compelling images that represent what your company does

•        Don’t do almost anything that looks like it walked out of the 90s

Tell Them What You Do and How It’ll Help Them

This may seem like a no-brainer, but when you're designing a home page, you should definitely make sure your potential customers or clients know what you do or what you sell. I don’t just mean something vague like “web designer.” Be specific, because your future customers are looking for specifics. Let them know you’re a web designer specializing in e-commerce sites or a ranch that sells, specifically, organic free-range dinosaurs.

Once they know what you do, make sure your visitors know how what you do will benefit them. Your e-commerce site designs may increase their sales or their productivity. Your free-range dinosaur meat may give them vitamins lost since the dawn of time.

Don’t forget to provide examples. If you do project work, such as designing web pages or editing books, link to a portfolio. That way customers can get an idea of what you do and how you do it.

Give a Clear, Immediate Call-to-Action

In order to design a home page that generates leads, you have to actually prompt people to do something that will add them to your list potential clients. Now, it may take a bit to reel in a new client. Or they may be ready to work with you right this moment. Either way, your home page should direct the visitor to do, well, something. And, for the eager visitor, it should do it before that visitor ever scrolls down. This should be your primary call-to-action, which means it should be something like “Get a Free Quote” or “Buy This Thing and Save 20%” or “Fill Out This Form and Get This Free Thing.”

Personalize Your CTAs

This will get a bit more complicated, but if you can you should personalize your CTAs. Hubspot says that personalized CTAs work 42% better than just plain old unpersonalized CTAs.

What’s a personalized CTA? A personalized CTA adapts to your visitor. For instance, if your visitor has already filled out your newsletter form, you don’t want your CTA to prompt them to fill out the same form again. Instead, you might want offer them a free quote instead.

Provide Social Proof

You know what the best advertisement is? Word of mouth. Word of mouth, however, is a bit hard to set off just whenever you want.

You know what’s almost the same as word of mouth? Testimonials and big name clients. Put a few on your front page to prove you’ve actually done something that someone likes.

This is called social proof. Dr. Robert Cialdini did a study (see a write-up of it) where he encouraged people to reuse towels in a hotel. Cialdini found that more people reused towels if told that other people also reused towels than reused towels if told that reusing towels would mean the hotel would donate money to help the environment. In other words, social proof was an even more powerful motivator than altruism.

Where do you get testimonials? Well, from your clients and customers. It’s not rude to ask. If people like your work, I’ve found they’ll be eager to give you a bit of help.

Put Your Address and Telephone Number

If you have a physical address, put it on your home page. If you have a telephone number, put it on your home page. They’ll make you look like you’re a real person. (You are a real person, right?)

Keep Your Home Page Your Home Page

One-page home pages are popular right now, but if you can’t keep your website sleek enough to fit one page, I’d suggesting putting some stuff a bit deeper. Put an example post or two on your front page, but give the rest of your blog its own space. Same with your portfolio. Basically, just don’t make your visitors scroll on for all eternity.

Make Sure Your Website is Responsive

Your whole website should be responsive, but pay special attention to how your home page design looks on mobile phones. Is the call-to-action still one of the first things your visitor sees. Is it still obvious what you do? Is the text large and readable? Can a visitor still fill out any forms, even if they’re on a phone?

Basically, if you give your business card to someone and then they look up your website on their smartphone, will they be impressed or confused?

Your home page is important. It's not just something you throw up because you're supposed to have a main page! It's not just a welcome mat. It is, in a way, your front window into the world. And, with a little thought, a home page can be designed so that it generates leads and brings you more business

6 Things you need to Know to Design a Great Website User Experience

A website that makes a visitor feel like it was designed just for them, does wonders in retaining those users and making them come back for more. Navigation, text, media and graphics are the primary factors which should be kept in mind while designing a website.

Understanding how visitors browse through sites is important to determine the dos and don’ts of web development. Here, we are listing some tips that will improve your website’s user experience and navigation.

Information is Important

Imagine this: You visit a website which is attractive in design, but it doesn’t give you the information you need, or is overshadowed by the visuals. Will you stay on the website?

Although design is a great factor in attracting visitors, it is not usually the design a user is looking for. A website that focuses on the design more than the information tends to be overwhelming to the visitor, leading to the user abandoning the webpage and searching for another source.

A web development company should bear in mind to keep the design simple and uncluttered. Integrate designs and images in your website which will help the user easily determine what the site is about and where to look for certain information. If the design hinders the user in acquiring information, get rid of it and replace it with a design that aids the user in finding out what they want in a hassle-free manner.

Be Responsive

The saying “content is like water” is the basis of responsive web designs. Designing a website that is responsive means that content can be viewed easily in all devices—laptops, mobiles, tablets, you name it. Getting a responsive design for your website ensures that your visitors are not annoyed if they have to constantly zoom in to read the content while using a smartphone.

Since 80% of internet users utilize mobile devices, it is important for a website designing company to understand that websites should accommodate mobile and smartphone users or be left behind in the competitive race of web development.

Furthermore, Google has changed its algorithm and now ranks your website on the basis of how mobile-friendly it is. So if businesses want to improve the ranking of their websites, going mobile is a great option.

Cut Down on the Page Load Time

Whether you are standing in a queue, or hanging around for the lunch you ordered to arrive, waiting is frustrating. Waiting for a webpage to load is a similar experience and since, in this case, a user has the choice to leave the page entirely, this is commonly the option people opt for when a page takes too long to load. According to Radware, a two second delay in website’s loading time resulted in abandonment rates as high as 87%.

Moreover, with a high page load time, businesses suffer more today than they did a few years back. In 2010, if a page took six seconds to load, it suffered a conversion hit of -40%. Today, the same time will take a hit of -50%. Users expect a sleek and friendly webpage where they don’t have to wait too long and it is up to the web development company to provide them that.

You can use GT Metrix, Website Grader, and Google’s PageSpeed Insights to analyze your site’s speed and make fixes wherever required. Enabling browser caching and compression and optimizing images will minimize your page load time to a great extent.

Be Visually Responsible

Images are a great way to tell a story without words. Successful websites make the use of images on their home pages to tell the visitor what the business is about and what the visitor will get out of it. Too much of a good thing, however, is dangerous.

As we’ve mentioned above, images hog a lot of bandwidth, which results in a high page load time for a website. To counter that, images should be scaled down or compressed so that bandwidth remains free and visitors to your website can enjoy a great website-user experience.

Another thing to keep in mind, while designing a website, is that images should not be stock photos. Instead, use images of your own. Remember, the purpose of a website is to brand your image, and it won’t be possible if you are not using images of your own company/products.

The Navigation Bar is Your Friend

So, now that you have a responsive website with a simple, elegant design and have taken measures to reduce the page load time, you have ensured that a user will visit your website without hassle. The next step is to plan to make the visitor stay on your site, and here’s where the navigation bar comes into play.

Navigation bar is a guide to your website, and if the guide is not helpful, the visitor will not be engaged and will promptly leave. According to a research by Forrester, if the first visit to a website is negative, 40% of the visitors will not return.

When you are hiring a website development company to design a corporate website, discuss your content with them and the design for the navigation bar. Design director Daniel Alves comments that the navigation bar is “the most important design element on a website.”

In order to create an interactive navigation bar, keep the design simple and easy-to-read. Since people read in a left-to-right pattern, it is advised to keep your products and services on the left of the bar and the “actions” on the right.

Sharing is Caring

Social sharing is the new boom. Integration of social media sharing buttons gives you the opportunity to make your visitors your advertisers. The more the people share your web pages on social networks, the more your exposure is increased. So embrace the practice of social media sharing and watch as the traffic on your website multiplies!

 

Bottom line: Keep the user’s perspective in mind. If there is anything that annoys you while browsing sites, chances are that they will annoy other users, too, so it is best to employ those methods which help the user find exactly what they are looking for on your site without getting lost or overwhelmed by your website navigation. A user-friendly website will entice new visitors and turn them into regulars.